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The Premier blueberry plant produces a large berry that ripens early, which makes it ideal for commercial markets that provide fresh blueberries early in the season, while wholesale prices are high. The Premier Blueberry plant is among the best rabbiteye selection for the Eastern United States and is especially recommended for planting in the State of North Carolina, where the Premier blueberry bush is very cold hardy and resistant to early frost damage. Sometimes when you purchase blueberries from the store, the blueberries are not always completely ripe, but if you place them in a sunny window for a few hours, the berries will sweeten intensely with a distinctive floral aroma, and each berry will develop a rich fruity flavor.